← Latest news 
Hyderabad startup digitises kabadiwallas turning waste into a digital marketplace
Startups
Published on 24 April 2026
Big brands go plastic neutral by buying trash online
Hyderabad startup Recykal is taking on India’s USD 100 billion, largely informal, cash-driven waste management market with a B2B digital marketplace. By enabling the sale and purchase of recyclables, it helps companies like Coca-Cola, Marico and Nykaa move toward plastic neutrality. Backed by investors including Morgan Stanley and Circulate Capital, Recykal is trying to make waste trading traceable and efficient.
- Recykal builds a digital marketplace for selling and buying recyclables
- It targets India’s cash-heavy, largely informal waste management sector
- Brands including Coca-Cola and Nykaa rely on it for plastic-neutral goals
- The startup is backed by major investors like Morgan Stanley
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times