← Latest news 
INR5 snack dreams put Haldiram’s and Balaji at the radar of private equity
Business
Published on 24 April 2026
A pocket sized snack is pulling big global money
Indian snacking—especially potato chips and wafers—has quietly become a standout consumer opportunity, drawing increasing attention from global capital. The surprise element is how an entry priced, everyday INR5 treat can signal long-term growth for legacy brands like Haldiram’s and newer champions such as Balaji, reshaping investor focus.
- Chips and wafers are emerging as India’s unexpected consumer growth engine
- Global capital is increasingly interested in snacking as a long-term bet
- Haldiram’s and Balaji are benefiting from the sector’s investor spotlight
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times