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IPL Viewership Soars Yet JioCinema and Disney Star Are Unhappy Here’s Why
Economy
Published on 24 April 2026
Ratings are climbing but deals aren’t paying off
IPL is breaking audience and reach records, but rights holders Disney Star and Viacom18 are reportedly struggling to convert that traction into revenue. Despite major spending on broadcast and digital rights, the economics of monetising viewers—especially across streaming and ad-led formats—remain challenging, leaving both broadcasters seeking better returns.
- IPL viewership and audience reach are hitting new highs
- Disney Star and Viacom18 face pressure to monetise growth
- High broadcast and digital rights investments are not translating into expected returns
- Streaming and ad economics are creating the revenue gap
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times