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Patanjali eyes insurance after FMCG wins buying Magma stake in 4500 crore deal
Business
Published on 24 April 2026
A yoga-to-FMCG success story now wants an insurer foothold
Patanjali Ayurveda is stepping into insurance, acquiring a majority stake in Magma General Insurance as part of a INR 4,500 crore deal alongside the Adar Poonawalla-backed DS Group. The move follows Patanjali’s past disruptions in FMCG and its turnaround of Ruchi Soya into Patanjali Foods. The big question: can the same playbook work in insurance?
- Patanjali Ayurveda buys a majority stake in Magma General Insurance
- The INR 4,500 crore deal includes Adar Poonawalla-backed DS Group
- Can Patanjali replicate FMCG disruption and Ruchi Soya turnaround in insurance
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times