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Swiggy Instamart surges 49x in gold demand on Akshaya Tritiya with tiny denomination buys
Economy
Published on 24 April 2026
Carts reportedly paired precious metals with groceries instantly
Swiggy’s Instamart saw a dramatic jump in gold and silver demand on Akshaya Tritiya, with shoppers turning to quick commerce for auspicious purchases. Urban buyers favored smaller gold denominations, while silver transactions skewed higher. Some carts even bundled precious metals alongside everyday groceries, pointing to a fast-evolving pattern in festive shopping habits.
- Instamart logged a 49x spike in gold demand on Akshaya Tritiya
- Shoppers preferred smaller gold denominations for quick delivery
- Silver purchases included high-value orders and mixed carts
- Festive buying is increasingly shifting to quick commerce
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times