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Viacom18 buys IPL digital rights for 23758 crore Can Reliance and Uday Shankar win OTT viewers
Business
Published on 24 April 2026
A huge IPL bet tests a new OTT challenger
Viacom18, backed by Reliance and led by media executive Uday Shankar, has acquired IPL digital rights for five years in a massive deal worth about ₹23,758 crore. The investment dwarfs its current OTT footprint, raising the key question: can Viacom18 convert IPL demand into subscriptions and sustainable profits, or will competition from established platforms stall returns?
- Viacom18 has secured IPL digital rights for the next five years
- The deal is valued at roughly ₹23,758 crore
- Viacom18 is still building its OTT subscription scale
- Reliance and Uday Shankar face a high-stakes viewership test
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times