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Zivame fails to break even as Reliance Retail lift doesn’t reach its lingerie business
Economy
Published on 24 April 2026
Even under Reliance, Zivame’s losses keep widening
Zivame, the early home-shopping lingerie brand launched in 2011, is still running losses in 2024 despite being backed by parent Reliance Retail. The question now is whether high customer acquisition costs, stiff competition, and operational inefficiencies prevented growth from translating into profits. Can Zivame finally find a scalable fit and turn around soon?
- Zivame pioneered at-home lingerie shopping but remains unprofitable
- Reliance Retail’s backing hasn’t stopped widening losses
- Competitive pressure and cost structure may have stalled profitability
- Investors and customers now await a clear turnaround plan
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times