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Alcohol brands turn climate proof by sourcing water from air, reshaping sustainability plans for years ahead
Economy
Published on 24 April 2026
Some labels are pulling water from the air itself
Alcohol giants including Diageo, Pernod Ricard, Radico Khaitan, and Sula Vineyards are rethinking climate risk. With global warming pressuring water supplies, some are sourcing water from the air rather than the ground. The shift highlights how major spirits and wineries are moving fast on sustainable measures to protect production and future growth.
- Diageo, Pernod Ricard and others are adopting climate-linked water sourcing
- Some companies now source water from air instead of groundwater
- Global warming is directly reshaping alcohol industry sustainability plans
- Sustainable measures aim to safeguard production as water stress grows
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times