Bata stumbles as India gets younger and trendier Can the shoe maker regain momentum

A century old brand is rebooting under pressure

Bata, a century-old footwear brand that once followed multiple generations through daily life, is struggling as India’s consumers become younger, richer, and more style-led. With changing preferences, the company is racing to reinvent its offerings to win back relevance before competitors and new trends permanently shift the market.