PepsiCo India reshapes farm to shelf model as costs rise and demand shifts

Farmers may get clearer prices and steadier buyers

PepsiCo India says layered agricultural supply chains today restrict farmers’ ability to see pricing and form direct links with organized buyers. As rising costs and shifting consumer demand pressure the system, the company argues that stronger, more transparent farm-to-shelf linkages could improve stability for suppliers while helping it plan more reliably for future demand.