Brands are cutting product choices to survive surging input costs

Published on 24 April 2026

Smartphone and TV makers are deleting models

Brands are shrinking their product lineups to offset rising input costs and global supply stress. Smartphone and TV makers are cutting model numbers, while FMCG companies are streamlining packaging. The shift targets popular, profitable items to improve efficiency and protect margins amid higher component prices, and analysts expect the trend to keep expanding.

Companies are reducing SKUs to control surging costs
Smartphone and TV makers are cutting model counts
FMCG firms are streamlining packaging and variants
Moves aim to protect margins during supply disruptions

#fmcg #product lines #supply chain #pricing #input costs

Read the full story at The Economic Times

This summarization was done by Beige for a story published on The Economic Times

Brands are cutting product choices to survive surging input costs

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